Opis

AVR Machinery, a leading Belgian manufacturer of innovative potato equipment, is pleased to announce a new distribution partnership with LOCKWOOD Manufacturing to strengthen its U.S. market presence.

Under the agreement, LOCKWOOD will serve as AVR’s official distributor in the North Dakota and Minnesota regions, key hubs of potato production in the United States, with planned inventory available directly through LOCKWOOD’s North Valley Equipment dealership in Grafton, ND. This collaboration will bring AVR’s industry-leading machinery closer to growers, offering localized support, service, and expertise.

“We are excited to be able to offer this collaboration with AVR to our growers in the region,” said Darren Demers, manager and regional salesman for North Valley Equipment. “AVR’s innovation and industry knowledge of potato equipment is a strong addition we’re proud to offer our LOCKWOOD growers.”

“We are thrilled to partner with LOCKWOOD,” said Andrew Starbuck, AVR’s Country Manager. “Their regional knowledge, strong relationships with growers, and reputation for quality make them the ideal partner for introducing AVR equipment in the Upper Midwest.”

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Press contact

Majna Seurinck | Marketing & Communication Manager

+32 (0)51 24 55 66 | majnaseurinck@avr.be

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About AVR

AVR manufactures a full range of potato machinery. From planting bed preparation, planting and ridging to haulm topping, harvesting and storing.

The mission of AVR is clear: we manufacture, market and service machines for potato growers who wish to work more sustainably and efficiently. We market innovative technology and products that make it possible to store more saleable potatoes with less effort in less time, using less fuel and with less soil compaction.

In everything we do - from conceiving and developing our machines to our sustainable collaboration with customers and dealers - we live up to our core values: respect, reliability, ingenuity and commitment.

Internationally, AVR employs 275 amazing staff and boasts a network of over 100 dealers in 50 countries. In 2025 AVR realised a turnover of €116 million.

AVR is a Belgian family business with 175 years of experience and is headquartered in Roeselare.

It also has branches in the Netherlands and Germany.

About LOCKWOOD Manufacturing

LOCKWOOD manufactures high quality, reliable potato planters, windrowers, harvesters and handling equipment. To learn more about LOCKWOOD equipment, please contact one of our potato specialists at 800.247.7335 or by visiting www.lockwoodmfg.com

For more information about LOCKWOOD Manufacturing North Valley Equipment, or AVR Equipment, please contact:

LOCKWOOD Manufacturing North Valley Equipment
1809 Hwy 81 S Grafton, ND
701-352-1833
lockwoodmfg.com/north-valley-equipment/