AVR announces expansion into Germany


One year before its 175th anniversary, AVR, manufacturer of a full range of machinery for the potato cultivation industry and a global player in that market segment, is proud to announce a significant expansion of the company: the opening of a new branch in Germany.

This new subsidiary will serve as a strategic base of operations for AVR, whose mission is to provide up-close and prompt assistance to its German customers and dealers, using know-how that will be applied to the local German market.


“Germany is one of the most important potato producing countries in Europe and is therefore an extremely important market for AVR,” explains Stefan Top, managing director of AVR.



“As this is a key market for our potato machinery, now and in the future, AVR will additionally and continuously invest in the German market,” concludes Stefan Top.

The new branch is located in Uetze, a municipality at the center of an important cultivation area with a good connection to the A2 and A7, which are important highways leading to other cultivation areas. This support center will combine commercial, technical and logistic functions. The warehouse that will be created there, for example, will ensure a fast delivery of spare parts all over Germany. Furthermore, the extensive German AVR dealer network will be supported by the manufacturer, who will organize local trainings and share technical know-how.

With its 175th anniversary ahead, AVR has proven to be a well-established manufacturer of agricultural machinery. Its expansion into Germany therefore comes at a symbolic moment, and the company is looking forward to using its ample experience to support the local market.

The opening of the German AVR branch will of course be presented at Agritechnica, the major agricultural fair organized in Hanover from November 12 to November 18, 2023. Each visitor will receive a "birth gift" at the AVR booth (hall 25, booth G09).


Check out our opening video now!



Press contact

Majna Seurinck        |  Marketing & Communication Manager 

+32 (0)51 24 55 66  |  majnaseurinck@avr.be


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AVR manufactures a full range of potato machinery. From planting bed preparation, planting and ridging to haulm topping, harvesting and storing.

The mission of AVR is clear: we manufacture, market and service machines for potato growers who wish to work more sustainably and efficiently. We market innovative technology and products that make it possible to store more saleable potatoes with less effort in less time, using less fuel and with less soil compaction.

In everything we do - from conceiving and developing our machines to our sustainable collaboration with customers and dealers - we live up to our core values: respect, reliability, steadfastness and commitment.

Internationally AVR employs 250 amazing staff and boasts a network of over 100 dealers in 50 countries. In 2022 AVR realised a turnover of €85 million.

AVR is a Belgian family business with 175 years of experience and is headquartered in Roeselare. It also has branches in the Netherlands and Germany.