Description

Agristo Masa and AVR, both companies with West Flanders and Belgian roots, are strengthening their cooperation with a new investment intent. During the Belgian Economic Mission to India (26 February - 5 March 2025), led by Princess Astrid, Stefan Top, Managing Director of AVR, and Agristo Masa signed an agreement for the purchase of two additional AVR potato harvesters within the next two years. This follows an earlier       delivery of an AVR harvester earlier this year.

The mission, which brought together a broad delegation of Belgian companies and policymakers, aimed to strengthen economic ties between Belgium and India. As part of this, several trade agreements and collaborations were announced, including the further expansion of Agristo Masa and the first AVR machine in the Indian market.

Unique agreement

With this agreement, Agristo Masa and AVR are taking another step in their international growth, leveraging Belgian technology and expertise globally. Stefan Top, Managing Director of AVR, emphasises the uniqueness of this deal: ‘I think this is very unique in India. The fields here are small, the whole agriculture here is organised small. In India, as in other developing countries, we are seeing rural depopulation, which means there are no more people available to harvest manually. So mechanisation is becoming increasingly important to future-proof agriculture here in India.’

Thanks to the investment in AVR potato harvesters, Agristo Masa can therefore count on a more efficient harvesting process, increased capacity and a smooth supply of high-quality potatoes, which is essential for their production lines.

Photos

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Press contact

Majna Seurinck        |  Marketing & Communication Manager 

+32 (0)51 24 55 66  |  majnaseurinck@avr.be

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About AVR

AVR manufactures a full range of potato machinery. From planting bed preparation, planting and ridging to haulm topping, harvesting and storing. The mission of AVR is clear: we manufacture, market and service machines for potato growers who wish to work more sustainably and efficiently. We market innovative technology and products that make it possible to store more saleable potatoes with less effort in less time, using less fuel and with less soil compaction. In everything we do - from conceiving and developing our machines to our sustainable collaboration with customers and dealers - we live up to our core values: respect, reliability, ingenuity and commitment.

Internationally AVR employs 275 amazing staff and boasts a network of over 100 dealers in 50 countries. In 2024 AVR realised a turnover of €109 million. AVR is a Belgian family business with 175 years of experience and is headquartered in Roeselare. It also has branches in the Netherlands and Germany